Post production is one of the most important processes in professional photography nowadays, when the industry moved to digital cameras about a decade ago. It is not enough to use the most expensive gear to get a great photo. In fact, a lot of masterpieces were photographed on a budget camera but then the post processing made them truly shine. With film cameras it was less important since film did most of the job however, there were significantly more limitations for photographers. Limited number of shots per film, no preview, complicated film developing process, very limited editing options after film scanning (digitalisation), just to name a few.
Digital cameras apply predefined settings to each and every taken image and save them in compressed JPEG format. In most cases it does a decent job however, it can’t work perfectly for everything. The light conditions are always changing, sometimes we want to lighten one area and darken the other, sometimes the warm tones will work better for one scene but not for the other, etc. For that reason it is recommended to shoot in RAW format which saves all the data of the taken unprocessed image so we can use it in post processing or editing to enhance the photograph. This process is very time consuming and most of the amateur and even some of the professional photographers skip it.
We use the leading tools in the industry for our image processing which are Adobe Lightroom and Photoshop. Each image that we deliver goes through multiple treatments. After the culling process we use Lightroom Presets that we developed for our signature style and choose one that fits the scene and lighting condition. In the next treatment we do basic retouch, add any special effects and other adjustments that apply artistic interest and get the image print-ready. The last treatment is Photoshop, applied as necessary to remove any blemishes, skin problems and other advanced edits.
The result is refined, professional, print-ready images that look in any format, whether it’s printed as a large print on your wall or shared on your social media.
Our signature editing style
How camera see the scene against how we see it
An ordinary image can be converted into a masterpiece
Retouching is necessary in baby and newborn photography to correct the skin problems