Post-production or editing is one of the most critical processes in professional photography nowadays after the industry moved to digital cameras about a decade ago. It is not enough to use the most expensive gear to get a great photo. Many masterpieces were photographed on a budget camera, but the editing made them truly shine. The post-processing was different and less common within the professionals with film cameras since a film did an excellent job in colour reproduction and dynamic range. Due to the limitations, sending the film to a lab to develop the photos for you was common. Later, the labs also offered the film scanning service so the photographer could do some digital editing for the images.
Digital cameras apply predefined settings to every taken image and save them in compressed JPEG format. In most cases, it does a decent job. However, it can’t work perfectly for everything. The light conditions constantly change; sometimes, we want to lighten one area and darken the other. Sometimes, the warm tones will work better for one scene but not for the other, etc. For that reason, it is recommended to shoot in RAW format, which saves all the data of the taken unprocessed image so we can use it in editing to enhance the photograph. This process is very time-consuming, and most amateur and even some professional photographers skip it.
Some photographers argue that the art of photography ends as soon as the shutter closes. But that would be a naive, purist, and romanticised point of view. Post-processing, whether in a darkroom or on a computer, plays a massive part in the look of the final image. It is another chance to reinforce the creative voice, refine things a little, and draw attention to the picture's point. Because we believe, after all, every photo is taken for a reason, to get a message across.
We use the leading tools in the industry for our image editing, which are Adobe Lightroom and Photoshop. Each image that we deliver goes through multiple treatments. After the culling process, we apply Lightroom Presets that we developed for our signature style and chose one that fits the scene and lighting condition. In the subsequent treatment, we do basic retouch, add special effects and other adjustments that apply artistic interest and get the image print-ready. The last treatment is editing in Photoshop, used as necessary to remove any blemishes, skin problems and further advanced edits.
The result is refined, professional, print-ready images that look in any format, whether it’s printed as a large print on your wall or shared on your social media.
As an event, corporate and wedding photographers, we get to know the people we photograph, how they interact with each other, and their relationships. We invest a lot in time, planning, and building a rapport with people. It all affects our photography, editing style and the final images. We edit all our artwork by ourselves and believe that we owe our clients to be 100% authentic.
Please check below for some before and after examples.
Our signature editing style
How camera see the scene against how we see it
An ordinary image can be converted into a masterpiece
Retouching is necessary in baby and newborn photography to correct the skin problems
Professional retouch that keeps natural look
Creative | Clean | Contemporary
Based in Melbourne and specialising in Event Photography, Corporate Photography and Wedding photography. Amazing imagery with an unforgettable photographic experience. Premium professional photography services for you, your family or your organisation.
For more information about the photographer, please check our About page.